A side project that I actually want to work on

A problem that also other people have

Let’s build!

Naming things is hard

Building is nice, but getting people to notice your work is nicer

Performance issues already?

Ok, let’s launch this!

What did I learn?

  • As a techie guy, I wanted tech to blend into the background as soon as possible. Choose boring, I’m not using this project to learn new tech!
  • Stickiness — the problem I chose to address has urgency, but urgency isn’t sustainable. I want to tap into people’s desire to learn, to discover relevant information. Luckily, SSL certificates can offer some of this with the help of the ecosystem around them.
  • Twitter is where I have the most of my negligible social presence on the Internet, and I’m using it to entice wider audiences — out of the 750K followers of eBay on Twitter, a few would probably want to know if there’s an issue with their public SSL cert, right?
  • Don’t be afraid to spend some money on education — $12 for having basic AdWords experience, and knowing what to ask to get more out of the tool is a great bargain for me.

 by the author.




Tech Executive Mentor. Previously VP Engineering and GM Israel at Snyk.

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Anton Drukh

Anton Drukh

Tech Executive Mentor. Previously VP Engineering and GM Israel at Snyk.

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